TVBlog
by Adam Buckman, Featured Columnist
The dead rise from their graves and mortuary drawers in a new series on Syfy that represents a new take on the undead. Read the whole story
by Wayne Friedman
Messaging and activations will span Amazon platforms, including Prime Video advertising for the movie, with the theme "Anyone Can Be Super." Read the whole story
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by Wayne Friedman
"Until now, it just wasn't possible to scale live sports advertising programmatically for local advertisers," said Daniel Spinosa, president of Premion. Read the whole story
by Laurie Sullivan
Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company's ad model deeper into generative AI-powered … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A new study says advertising on free streaming/FAST platforms can result in the same "attention" level or higher than those airings on ad-supported paid … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Despite massive cord-cutting, Iger says Disney has enough subscribers to generate "significant revenue." The benefits come from aggregating advertising and subscription fee revenues and … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
There is some crossover--adherents to both parties watch the major news networks. But Democrats have a wider range of news sources. Read the whole story