In addition to steady gains from "Thursday Night Football," MoffettNathanson analyst Michael Morton expects rising business from a new NBA contract in the fall … Read the whole story

Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ's Sigma platform "at the strategic center" … Read the whole story

Almost two-thirds of survey respondents said they use their TVs to watch platforms like YouTube and Twitch. Read the whole story

"Marriott Media" will utilize first-party data to target travelers across digital and physical media locations, including in-room media centers and programming. Read the whole story

NewsGuild-CWA argues that these actions are unconstitutional under the First Amendment. Read the whole story

It is the first time major Hollywood companies have sued over AI-generated images. Read the whole story

A TrillerTV subscriber is asking a federal appellate court to reconsider her claim that the company violated a video privacy law by allegedly sharing … Read the whole story

The new leadership team will support innovations that are beginning to gain strength across the ad industry, including AI, commerce media, the creator economy, … Read the whole story

WPP Media estimates content creators and distributors will more than double their global ad take to $376.6 billion by 2030. This year, these revenues … Read the whole story