TVBlog
Connoisseurs of "My 600-lb Life" on TLC will likely notice a significant difference between that show and the new obesity docuseries on Lifetime. Read the whole story
Sports-related programming accounted for over 60% of the auto industry's total national linear TV ad spend in May, dominated by the NBA, per iSpot.tv. Read the whole story
First quarter deal-making nearly tripled to $34.98 billion versus the same period a year before, when it totaled $12.2 billion. Read the whole story
The attention economy is oversaturated, with consumer focus splintered across formats and devices. Read the whole story
Sponsorships are the second-biggest source of revenue for the NBA and its teams after media rights deals. Read the whole story
Google's expanded commerce media suite gives brands and retailers AI-powered tools across platforms including Search, YouTube, and Display & Video 360 to optimize campaigns, … Read the whole story
COMMENTARYA "New York Times" opinion piece from sports journalist Joon Lee says that for consumers, the overall sports price tag - per year - … Read the whole story
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The work celebrated at the festival would have you believe that agency networks and their clients are still killing it. Read the whole story
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Keep these key considerations in mind when assessing potential AI implementations in your marketing ecosystem. Read the whole story
