Jimmy Fallon's new ad-biz reality show might be of keen interest to the industry, but can it draw the interest where it matters most - the general public? Read the whole story
EDO Ad EnGage estimates Warner Bros. spent a modest $15.48 million in national TV advertising -- with 4,510 airings, resulting in 1.97 billion impressions. Read the whole story
The company's move comes 17 years after rolling out broadband caps, which were initially set at 250 GB per month. Read the whole story
Prime Video consumers are appealing the dismissal of their lawsuit accusing the company of sharing information about their online video viewing with Amazon affiliates. Read the whole story
The U.S. ad market improved slightly in May, which expanded 4.4% over the same month a year earlier. While an improvement over April's 3.4% … Read the whole story
Netflix's "Happy Gilmore 2," which debuts July 25, has U.S. Bank as a major sponsor in the movie's sequel, including product-placement signage as well … Read the whole story