TVBlog
by Adam Buckman, Featured Columnist
For those who have a high tolerance for keeping company with the moody, then do I have a show for you. Read the whole story
by Wayne Friedman
MLB Commissioner Rob Manfred told CNBC he plans to make a decision within a month - possibly splitting the package between two TV networks … Read the whole story
by Wayne Friedman
In a new study from Mediaocean, 72% of media and marketing execs said they believe generative AI is "the most important consumer trend," followed … Read the whole story
by Ray Schultz
Prior to this appointment, Naugle was editor in chief of "People." Read the whole story
by Fern Siegel
The senior managers are veterans of Mediaocean. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Although The Trade Desk is seeing gains for joining one of the premiere stock market indexes, a broader picture seems to show it regaining … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
When used in a strategic fashion, frequency is a way to build a relationship, but it needs to be modulated with careful timing. Read the whole story