TVBlog
by Adam Buckman, Featured Columnist
Stephen Colbert must have been kidding when he said "the gloves are off" and he can now "finally" say what he really thinks about Donald Trump. Read the whole story
by Wayne Friedman
Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spend to $21.9 billion for the first six months of the year. Linear … Read the whole story
by Laurie Sullivan
Alphabet reported total revenue of $96.43 billion for Q2 - up 14% - and net income of $28.2 billion, up 19%. TV is the … Read the whole story
by Robert Williams
Most advertisers use MMM in combination with other methods like attribution modeling and experiments. Read the whole story
by Tanya Gazdik
Genesis vehicles are along for the ride in body-swap comedy "Freakier Friday," which hits theaters Aug. 8. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With settlements by Paramount and Disney resulting from Trump lawsuits, New Street Research media analyst Blair Levin believes a "Trump Transaction Tax" awaits many … Read the whole story