TVBlog
by Adam Buckman, Featured Columnist
"The Biggest Loser" was the target of criticism practically from its start in 2004, but nevertheless ran for 18 seasons. Read the whole story
by Wayne Friedman
The new brand name will be MS NOW (My Source News Opinion World), according to an internal memo sent to employees under Versant, a … Read the whole story
by Robert Williams
One in four Americans now consumes more than five hours of media daily, while a third of live TV viewers watch at least three … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Paramount Skydance wants to "redefine" its cable channels' "brands" -- not sell them off. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Advertisers, pressured by their own CFOs, are reviewing every line item, and agency fees are an easy target. Read the whole story