For July, overall streaming platforms' total viewing is now up 14% to a 47.3% share year-over-year, while cable TV viewing is down 17% (vs. … Read the whole story

In an effort to convert passing viewing into playable game sessions, Samsung plans to integrate an interactive ad-supported gaming channel hosted by GameLoop on … Read the whole story

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms … Read the whole story

The Tampa Bay Buccaneers used Microsoft Copilot to help with marketing, promotions, and fan engagement to honor the legacy of the team's first division … Read the whole story

Comedian Adam DeVine appears with footballer Marshawn Lynch, both lamenting "failed" fake products like Lynch's cookbook. Read the whole story

Forty-three percent of U.S. adults say TV ads are most likely to "influence" them to try a new product/service, vs. 55% of Baby Boomers … Read the whole story

DirectTV - which has had this multiview technology for over 20 years - is adding seven of these channels with different network genre emphasis, … Read the whole story