TVBlog
by Adam Buckman, Featured Columnist
Titled "Cougar Needs A Den for Her Cub," the episode had a California couple searching for a home in the Sacramento area. Read the whole story
by Wayne Friedman
Total "normalized" ad revenue - which excludes seasonal/one-time events - for Fox, Comcast/NBCU, Disney, Paramount Skydance and WBD was down 1% in Q4 2024 … Read the whole story
by Tanya Gazdik
Sports programming captured about a third of the auto industry's total national linear TV ad spend, led by the MLB (8.7%). Read the whole story
by Colin Kirkland
Designed to help boost engagement around emerging creators, YouTube is rolling out its "Hype" feature in 39 countries across the globe, including the U.S., … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Trump administration could be looking to keep the big four TV networks under the 39% cap - but NBCU says the law won't … Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
Most researchers don't understand statistical significance. So, marketers -- and planners and buyers -- can be forgiven for misunderstanding it, too. For all the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
SmartNews launches the Trustmark awards program. It also honors the most trusted journalist of all time, as chosen in a survey. Read the whole story