The partnership extends Amazon Ads' efforts around all major streaming platforms. Amazon Ads already has deals with NBCU (Peacock), WBD (HBO Max), Fox Corp. … Read the whole story

The future of sports marketing may be intertwined with YouTube's live NFL broadcast from Sao Paulo, Brazil, where the Kansas City Chiefs-Los Angeles Chargers … Read the whole story

Publishers can use VideoVerse's Magnifi to monetize content, Minute Media says. Read the whole story

  Last year, American Family Insurance announced that it had partnered with Green Bay Packers quarterback Jordan Love to be its latest brand ambassador, … Read the whole story

Good news for streamers is a slight decline in the number of consumers cancelling their subscriptions. Premium streamers have the lowest/best "churn" rate, at … Read the whole story

YouTube is now on a level - or at least in the same ballpark - with the linear TV networks, Netflix and others. NFL … Read the whole story

The Emmy Awards telecast, which has traditionally alternated among ABC, CBS, NBC, and Fox, was once seen as a major promotional vehicle for the … Read the whole story

And three siblings will get over $1 billion each. Not a bad deal for giving up voting rights. Read the whole story