TVBlog
by Adam Buckman, Featured Columnist
From the Rose Parade to the high seas, CBS is taking a leading role in a year-long celebration of the 60th anniversary of "Star Trek." Read the whole story
by Wayne Friedman
The FDA sent out "100 cease-and-desist letters" to brands in response to what it says is "deceptive" pharma advertising - which could massively impact … Read the whole story
by Joe Mandese
The finding comes as the medium surpasses total viewing and approaches parity in share of ad-supported viewing. Read the whole story
by Robert Williams
Brands that invest in tailored, identity-driven advertising strategies stand to earn loyalty and long-term returns. Read the whole story
by Wendy Davis
"FDA is concerned patients are not seeing a fair balance of the information regarding a drug product," Commissioner Martin Makary said in warning letters … Read the whole story
by Fern Siegel
SCC launched a refresh of the classic 1969 TV ad. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How was the league's opening week ratings performance? In-game competition and specific big brand team matchups are a factor. The bottom line is that … Read the whole story