DTC cost-per-thousand viewer pricing is 35% higher than averages for all ad categories, particularly among streaming/CTV platforms, according to analysis by Guideline, a media … Read the whole story

Nespresso and Abel Tesfaye (The Weeknd) unveiled a first-of-its-kind collaboration celebrating the musician's Ethiopian roots to bring fans an immersive coffee and music experience … Read the whole story

The "Wedding Crashers" duo star in ongoing spots throughout the football season. Read the whole story

Comcast has sued to invalidate a new Washington state law that imposes a tax on online advertising services such as creating and placing digital … Read the whole story

A bigger story is that the quick all-cash bid was rushed to counter possible offers from companies "such as Amazon and Apple," per the … Read the whole story