Viewing for the return of "Jimmy Kimmel Live" Tuesday was up three-and-a-half times over its recent average to 6.26 million average minute viewers, according … Read the whole story

Media-buyer spending expectations fell from a 2025 growth of 7.3% in January to 5.7% in the most recent survey by the Interactive Advertising Bureau … Read the whole story

Integral Ad Science has entered into a definitive agreement to be acquired by private equity firm Novacap in an all-cash transaction that values IAS … Read the whole story

Option deal points could be triggered as early as next year. The NFL needs to get agreements with its current media partners - Disney, … Read the whole story

The good news is Americans say they are regularly consuming news. The bad news is they are increasingly getting their "news" from social media … Read the whole story

Horizon Media just dropped new research redefining what it means to be "live" in the modern time-shiftable media universe. The agency has reorganized the … Read the whole story