TVBlog
by Adam Buckman, Featured Columnist
NBC's new marketing competition show "On Brand" glosses over the real, hard work of actually putting together a national marketing campaign for an A-list brand. Read the whole story
by Wayne Friedman
Total viewer impressions from all TV partners grew year-over-year - up 13% to 12.3 billion (from 10.9 billion). National TV advertising was at $361.4 … Read the whole story
by Wayne Friedman
The 'NBA on Prime" sponsorship deal includes new bet tracking and 'Odds View' features with a focus on key game moments, Amazon says FanDuel … Read the whole story
by Joe Mandese
U.S. ad spending fell 3.1% in August, marking the second consecutive monthly year-over-year decline, according to just updated data from Guideline's U.S. Ad Market … Read the whole story
by Laurie Sullivan
The question most asked by buyers is "how do I know the cohorts are accurate, and this is the problem we solve through Experian,?" … Read the whole story
by Sarah Mahoney
Doritos launches a 1980s-style telethon starring pop icons, and Eggo celebrates Eleven with limited-edition strawberry waffles. Read the whole story
by Tanya Gazdik
President Trump said he will be imposing a 100% tariff on any and all movies that are made outside of the United States. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"[This] should rightly cause consumers to expect that content will be more restricted on broadcast media going forward," says Brian Wieser, media analyst and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The marketing mix modeling platform now allows marketers to include non-media variables like pricing and promos to measure their impact on sales via a … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In the '60s, the future was going to be a utopian place filled with flying jet cars, benign robots, and gleaming, sexy white curves … Read the whole story