TVBlog
by Adam Buckman, Featured Columnist
A new documentary about King Records of Cincinnati is hugely entertaining, fascinating and surprisingly moving. Read the whole story
by Wayne Friedman
Total TV ad impressions sank nearly 3% to $1.7 trillion, with national TV linear ad airings slipping 1% to 12.2 million. Read the whole story
by Robert Williams
Streaming, gaming and social platforms dominate attention even as overall spending declines. Read the whole story
by Laurie Sullivan
"The proposed framework seemed more about transparency and disclosure and not about dictating practices," said Ron Pinelli, MRC senior vice president of digital research … Read the whole story
by Tanya Gazdik
The Enterprise brand will continue to have a national marketing presence across all League touch points, including the NHL's linear, digital and social channels. Read the whole story
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by Ray Schultz
Reporters are now required to say they understand the policies. But news organizations say that is not enough. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
YouTube is making it easier to measure the impact of organic and paid advertising based on user-generated content and creator collaborations running on a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The new ad innovation gives brands top-level placement - the "A" positions" - in the first seven days of new episode premieres of shows … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Among the issues: Verification of ad delivery is a misnomer, and fraud is prevalent. Read the whole story