For the first 30 days after their respective launches, ESPN has amassed 2.1 million subscribers, while Fox One has 1.1 million. Read the whole story

Television ranked as the leading influence across all stages of the purchase journey and among all demographic groups. Read the whole story

Short-form scripted "micro dramas" look like a regular TV show in setup and story arc but are one to three minutes long. Apps that … Read the whole story

For many healthcare marketers including hospitals and health insurers that have long depended on SEM-driven customer acquisitions, the funnel is breaking down and even … Read the whole story

Weiss reportedly asked the "60 Minutes" team, '"Why does the country think you're biased?" Read the whole story

When people feel genuinely recognized on the screen - and thus in the message - they have more positive thoughts about the ads viewed, … Read the whole story