TVBlog
by Adam Buckman, Featured Columnist
A new sitcom coming this weekend to HBO Max is the second one this year that comes across as "Friends" with a hard R-rating. Read the whole story
by Laurie Sullivan
The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search advertisers recognize benefits from upper-funnel marketing … Read the whole story
by Wayne Friedman
NBCU says the increase in business was primarily driven by Peacock. Ad dollars for the year-ago Q3 period for the Olympics totaled $1.4 billion. Read the whole story
by Laurie Sullivan
Processed on a MCP server, the test is being done with the AdCP initiative with a goal of generating creative as part of a … Read the whole story
by Ray Schultz
The News/Media Alliance agrees with the Trump administration's call for "smart" rules. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Video game users ages 16-24 only give 19% of their weekly time to traditional TV and watching movies in theaters compared to 32% who … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The human eye has a resolution limit - there are only so many pixels the eye can see. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The western front of the ad-tech war is between Amazon and The Trade Desk, which came to a head with the leak of Amazon's … Read the whole story