NBCU is bringing back its creator program for the 2026 Winter Olympics, with exclusive on-the-ground coverage from influencers in partnership with YouTube, Meta and … Read the whole story

"We continue to believe that a large share of legacy pay TV spend can still migrate without increasing total household spending," says Brian Wieser, … Read the whole story

The forecast, one of two remaining agency holding companies issuing one for the year ahead - WPP Media will do so Monday - comes … Read the whole story

Just over 60% of the more than 1,000 marketers and ad agency pros polled worldwide are concerned about the impact of U.S. trade policies … Read the whole story

But many advertisers, pressured by budgets and market uncertainty, continue leaning on cheap reach at the expense of brand equity. Read the whole story

The commercial will be a "wake-up call" to America that "your dehydration is trying to get your attention," says company CMO. Read the whole story

The effort is intended to bring more viewers to engage with content, for longer duration - especially on what have been lower viewing days/nights. Read the whole story

S&P Global Market Intelligence research finds 73% of Gen Zers get better TV/movie recommendations from social media vs. broader online video-services platforms, and 76% … Read the whole story