The VAB recommends new guarantees should go into effect immediately for current, near-term scatter-market deals and next summer's upfront - and that brands and … Read the whole story

"Outcomes" will be used by Roku's advertiser brands to gauge performance in real-time, in-flight campaigns. Read the whole story

The global tech company's out-of-home push includes the Sphere. Read the whole story

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising … Read the whole story

The companies declined to disclose terms of the deal, but said it is an "end-to-end" integration that will automate the entire media campaign process. Read the whole story

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by extending existing industry standards. Read the whole story

Agentic media-buying may only have started a few months ago, but it's accelerating quickly. Just watch this two-minute demo video of PubMatic's new agent-to-agent … Read the whole story

Streaming TV's slow-moving legacy media growth is compounded by rapid growth of other digital media. TikTok, YouTube, Meta and other social media platforms are … Read the whole story