TVBlog
by Adam Buckman, Featured Columnist
When Colbert leaves, CBS will exit the late-night talk-show arena after more than three decades. Read the whole story
by Wayne Friedman
Disney+ will start up short-form video content for a wide variety of content and programming in a "vertical" video effort, where new "tiles" on … Read the whole story
by Laurie Sullivan
Brands avoiding X for any reason may be purchasing advertising on the platform through Google Ads without realizing it. Read the whole story
by Robert Williams
While 72% of consumers still shop in physical stores, AI-assisted behaviors are already mainstream. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
At CES this week, media futurist and media agency exec Rishad Tobaccowala said first-party data still has major value - perhaps just less so. … Read the whole story
by Joe Mandese
In an AI-mediated world, the MRM practice is engineering how to manage the relationships between agents representing consumers and brands. Read the whole story
COMMENTARY
by Jim Caruso
Loyalty to one sport doesn't box fans in; more often, it amplifies attention elsewhere. Read the whole story