Asad Ayaz has been named chief marketing/brand officer to lead the new "enterprise marketing and brand organization" - an effort to link marketing teams … Read the whole story

Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter Games through its Display & Video 360 platform. Read the whole story

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max campaigns. Read the whole story

The Next Net Media and Audacy partnership announced today aims to increase citations of trusted content in LLM answers to queries, while also providing … Read the whole story

As part of the agreement, Stacy Minero, Chief Marketing and Experience Officer at Outfront will join the ANA CMO Growth Council. Read the whole story

Five Clydesdales turn their heads to peer at an overturned bucket that slowly moves, driven by some sort of small creature underneath. Read the whole story

The findings sharpen the brief at a moment when sports remain one of the last scaled, live audiences. The data shows that attention is … Read the whole story

The web design platform shared a black and-white teaser image of its ad that will mark the brand's 12th Super Bowl appearance. Read the whole story

As Australia and other countries around the world pass laws that ban children from social-media platforms, YouTube is giving parents more power to control … Read the whole story

Skipping the in-game buy, the Mars brand is betting on experiential weirdness, last-mile delivery and livestream culture. Read the whole story

The AARP says 81% of adults 18 and older believe movies and TV shows shape how people see aging. And this counts for something. … Read the whole story