This year, big ad-based events include the Milan Cortina Winter Olympics, the U.S. midterm elections and the FIFA World Cup. Read the whole story

The top five brands by estimated national TV ad spending in 2025 were Hyundai, Chevrolet, Jeep, Toyota and Kia, according to iSpot.tv. Read the whole story

Based on a survey of media buyers and advertisers, the report also finds two-thirds of respondents are focused on "agentic AI for buying/campaign execution." Read the whole story

Networks and platforms anchored by live sports are benefiting from stable viewership and pricing power, while general entertainment channels continue to face sharper audience … Read the whole story

"Our Super Bowl debut isn't just an ad -- it's a reset for the Grubhub brand," says Marnie Kain, the company's VP of brand. Read the whole story

Viewers have been quick to sound off on social media about their disdain for the teaser, in which McConaughey yells "food" more than 10 … Read the whole story

The goal of the program is to give fans real-time rewards based on live professional basketball play. Read the whole story

The ad, "Bet On Kendall," explores the long-running internet joke that NBA players suddenly hit a "stress patch," after dating Kendall Jenner. Read the whole story

Those that gain sizable market share would be more competitive as live, premium video platforms against continuously growing local digital players. Read the whole story