For NBCU media overall, total revenue was up 5.5% to $7.6 billion. Media analyst Brian Wieser says streaming's rise is not boosting NBCU's overall … Read the whole story

The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad auction mechanics and enables advertisers, agencies and … Read the whole story

X's "Brand Ranx" is designed to showcase the real-time rankings of Super Bowl ads, with xAI's LLM Grok tracking "the most talked-about ads across … Read the whole story

More than a third of marketers say they can't prove incremental return on ad spend. Read the whole story

"Superhero Belt" was not created specifically for the game, and instead is part of a multi-vehicle brand campaign. Read the whole story

The company is using the game - and Levi's Stadium - to reinforce a denim strategy that is gaining momentum. Read the whole story

It's the latest creative union between Stone and director Yorgos Lanthimos ("The Favourite"). Read the whole story

The two actresses star in a disease-screening awareness spot for early detection of possible kidney damage. Read the whole story

Fallon's creative uses star athletes to share stories and explain ease of testing. Read the whole story

The good news is that overall, for the bottom line, player numbers remain stable. Read the whole story

While some analysts see major growth coming for UFC, others are seeing some underwhelming results from WWE. Read the whole story

The consensus of reputable ad industry forecast sources increased 1.6 points to an average projected growth of 8.8% for 2026. Read the whole story