NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital and NFL+ - earned a record in a peak viewing moment during the … Read the whole story

Following the release of a live-shopping feature, Twitch announced a new ad format designed to display ads when viewers pause a video stream. "Pause-screen … Read the whole story

Everyone agrees AI is transforming TV advertising, but fewer than one-third of advertisers actually trust it to do advertising tasks for them. Read the whole story

One survey says 50% of social-media comments about Super Bowl AI-driven advertising were sharply negative. Audiences believed "automation" hurts the overall production standards. Read the whole story

The rebound on orders is coming across subscription video-on-demand, linear pay TV networks and over-the-air broadcasters - in particular over-the-air TV networks, Ampere Analysis … Read the whole story