TVBlog
by Adam Buckman, Featured Columnist
It took just eight hours for WBD to go from favoring the Netflix transaction to determining that a sweetened offer from Paramount could be superior. Read the whole story
by Wayne Friedman
Paramount's total core ad revenues were 4% lower to $3.8 billion, according to Madison and Wall's Brian Wieser, but fell 9% overall (including political … Read the whole story
by Wendy Davis
FCC Chair Brendan Carr has abused power to "harass broadcasters for critical coverage of President Trump and to favor partisan Republican politics," Senator Blumenthal … Read the whole story
by Fern Siegel
The new agency helps brands design and operate social systems across channels. Read the whole story
by Fern Siegel
City-specific ads will run in key markets, adding local touches to a national push. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBCU posted an average 23.5 million viewers for its Milan Cortina Winter Olympic Games, according to Nielsen and Adobe Analytics data, up 96% vs. … Read the whole story
COMMENTARY
by Joe Mandese
In my last post I focused on the quants of Trump's address. In this one, I use a keyword index to examine the quals. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It's no surprise that traditional, static websites are no longer the primary point of entry for consumers to buy products and services, but the … Read the whole story