January marks the second month of deceleration for the U.S. ad economy, which ended 2025 up 1.9% - the worst monthly expansion in 2025 … Read the whole story

Broadcast television still delivers unmatched reach trust and influence across every screen that matters, according to the trade group. Read the whole story

The integration enables brands to make ad buys through Criteo's commerce media platform in OpenAI's AI platform. Criteo CEO Michael Komasinski says it can … Read the whole story

Dubbed 'Stagwell Search+," the system was built by Stagwell's Assembly unit in conjunction with AI "visibility" platform Emberos. Undisclosed clients are already using it. Read the whole story

"Scream 7" earned the best result for the franchise. Paramount didn't need to spend much on national TV advertising, given the franchise's enduring popularity. Read the whole story

Future good news for Netflix? Its stock has been up 20% over the week through midday Friday, on the news that it might drop … Read the whole story

The update ensures campaigns have adequate budget for the initial "cold start" phase as AI models learn and optimize for performance, according to Mattia … Read the whole story

Mobile apps generate hidden in-app browser activity to load sites in the background and convert mobile-origin activity into web traffic. IAS Threat Lab determined … Read the whole story