The industry ratings watchdog disclosed major problems with Nielsen's Big Data + panel measurement service causing "seemingly unusual changes" in its audience estimates, including … Read the whole story

The Trade Desk's stock spiked 21% on Thursday morning to $30.32 on the news after reports of talks between the two companies. Read the whole story

Netflix and Amazon Prime Video appear to be leading the charge toward international programming, especially as Japan and India open the floodgates. Read the whole story

iOS apps face three times more malicious ads than Android apps, putting users at risk and triggering drops in non-game app rankings and store … Read the whole story

More than two-thirds of consumers say humor, emotion or entertainment make ads memorable. Read the whole story

The digital agency works across medical, technology and commercial sectors. Read the whole story

Will the prized HBO brand name remain in its longtime consumer-facing position? This may seem like a rerun to some. Is it better than … Read the whole story

CIMM's and the 4A's "Paradox of Plenty" report isn't one of them, though it does contain interesting findings about what advertisers value most from … Read the whole story