The game produced 5.02 million Nielsen-measured viewers - the highest-rated game ever for the sports event. Read the whole story

Adge's AI-powered platform optimizes creative and video performance by analyzing engagement and conversion data. The aim is to identify the most effective creative elements … Read the whole story

"Clients [are] scrambling to find a replacement and it won't be easy," one long-time client tells MediaPost, citing the inability to access audience data … Read the whole story

The FTC is once again considering whether to issue rules that could make it easier for consumers to cancel recurring subscriptions for cable television, … Read the whole story

Meta has invited Moltbook's cofounders to join its AI research division with the goal of devising "new ways for AI agents to work for … Read the whole story

It's tone deaf because it features problematic legacy data its clients - and the MRC - have been pushing it to restate for actual … Read the whole story

YouTube has some distance to go to surpass all legacy TV networks, stations, and platforms in total advertising - at around $60 billion per … Read the whole story

Synthetic data is artificially generated data that reproduces the statistical characteristics and structure of real datasets. It's not random dummy data and it can … Read the whole story