"As Nielsen continues to evolve its local TV measurement strategy to prioritize Big Data integrated with a representative panel, we are updating our operational … Read the whole story

Incoming CEO Josh D'Amaro said Disney+ would essentially be a "portal" for Disney's entire ecosystem, aligning the "One Disney" philosophy with the goal to … Read the whole story

Publicis has urged clients to stop using The Trade Desk, saying it failed audit, charges hidden fees and more. TTD has strongly denied the … Read the whole story

"While TTD certainly has questions to answer regarding its supply path and fee structure, we suspect this is also a case of the holding … Read the whole story

U.S. viewership of women's sports has nearly tripled since 2020, driven by younger, affluent and highly digital fans who show up, stream games and … Read the whole story

The integration is rooted in real-world use, as Toyota vehicles already support lifeguard teams on beaches across the country, according to the automaker. Read the whole story

As part of that push, the company has produced (with Religion of Sports) a new docuseries timed to the NCAA basketball tournament called "Miles … Read the whole story

New CEO Josh D'Amaro may need to revisit the idea of selling/spinning off Disney's cable TV networks - including ESPN. Read the whole story

Following up on its 2024 benchmark study on principal media buying, the Association of National Advertisers has released a new one showing the practice … Read the whole story

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into … Read the whole story