TVBlog
by Adam Buckman, Featured Columnist
A milestone in TV's ongoing evolution was announced on Tuesday - the end of the yearly conference of NATPE. Read the whole story
by Wayne Friedman
'March Madness" has hit its highest viewership since 1993, with the strongest result in UConn's last-minute victory over Duke in a game that averaged … Read the whole story
by Rob Williams
As AI follows digital advertising's playbook by optimizing for engagement, constant validation may also reinforce harmful beliefs. Read the whole story
by Laurie Sullivan
Child development experts are pressuring Google to stop serving AI-generated videos to children on YouTube and YouTube Kids, which could significantly impact how advertisers … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The Advertising Research Foundation's CIMM East Conference began where last year's left off: on an advertising "currency fiesta," per Fox Senior Vice President-Research & … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the last 12 months, there were 206.4 million total sign-ups among the nine streamers including Apple TV, discovery+, Disney+, HBO Max, Hulu, Netflix, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV station groups have formalized their concerns in comments filed with the FCC as it opens a review of live sports moving more to … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Creators are not a one-and-done channel. Give them room to interpret your brand honestly. Read the whole story