"Media value" for linear TV networks is down 16% to $1.24 billion through Q1 this year, according to iSpot.tv. Read the whole story

Omnichannel advertising platforms promise to handle everything from media buying to creative testing to AI-powered insights. Read the whole story

Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to place ads in the ChatGPT interface where users can engage with the chatbot … Read the whole story

Terms were not disclosed, but the 670-person agency will be integrated into Publicis Sports Group, reporting to CEO Suzy Deering. Read the whole story

TV networks and streamers are spending more on high-priced sports programming, with little left for unscripted content. Read the whole story

Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaboration that brings together 13 iconic QSR brands to support a national effort. Read the whole story