Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) … Read the whole story

Paramount Skydance ad revenue slightly outperformed analysts' estimates for Q1. Traditional TV advertising was down 6% to $1.9 billion, with streaming ads 9% higher … Read the whole story

The new media-buying fee, called a "fractional advertising contribution," or FAC, will be charged to use the ANA's crossmedia measurement platform Aquila. Read the whole story

As advertising reaches a new era in measurement and metrics, Google has combined data and causality to build out a series of tools to … Read the whole story

Netflix is giving "Narnia: The Magician's Nephew" a regular 49- to-54-day exclusive theatrical window for its debut next year in February. Read the whole story