Comscore Movies will rebrand as Rentrak. The box office/movie data-tracking company, which merged with Comscore in 2016, will now return to its legacy name. Read the whole story

Walmart Connect has expanded its offsite media strategy with additional demand-side platforms and programmatic platforms including Yahoo DSP, specifically for Vizio inventory available via … Read the whole story

Amazon Publisher Services at its summit on Thursday introduced new capabilities to help publishers use data signals that improve an advertiser's performance across web, … Read the whole story

At least enough Americans are interested in the tournament to justify another round of emotionally manipulative commercials featuring fathers hugging children in replica jerseys. Read the whole story

The multi-city activation turns neighborhood barbershops into official fan gathering spaces during the 2026 World Cup. Read the whole story

The association is also bringing former WPP Media whistleblower Jon Mandel back as part of a special media transparency report update webinar next week. Read the whole story

She will succeed Clark Rector, who is retiring at the end of July after 37 years with the organization. Read the whole story

SpaceX is focusing on how it will be the parent company for X, Grok and Starlink - with a major emphasis on advertising. Read the whole story