TVBlog
by Adam Buckman, Featured Columnist
CBS News editor-in-chief Bari Weiss is bringing in an outsider with no prior experience in TV news to run "60 Minutes." Read the whole story
by Wayne Friedman
Both the Eastern and Western NBA Conference finals have witnessed rising viewership versus a year ago - especially for the Western Conference Finals. Read the whole story
by Colin Kirkland
YouTube is testing a beta feature that allows music creators to select and share exclusive content with their most devoted supporters. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Does "engagement" have a connection with "viewing" for TV/streaming shows? In recent earnings calls, Netflix and Disney execs sharpened the definitions, looking at different … Read the whole story
COMMENTARY
by Joe Mandese
And now the ANA knows which half. Its Q1 programmatic benchmark reveals advertisers are stratifying into two distinct "lower" and "higher" performing groups. Read the whole story
COMMENTARY
by Michelle Edelman
Fandom now resembles a relationship, rather than media consumption. Are brands paying attention? Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If we let agentic middle tech sit between our budgets and the platforms without absolute transparency, we are allowing a new, higher-tech black hole. Read the whole story