TVBlog
by Adam Buckman, Featured Columnist
Google Gemini says AI can aggregate a million opinions about a TV show, but it lacks the capability of actually generating its own - not yet, at least. Read the whole story
by Wayne Friedman
With 24.4 million viewers, the Fox Television Network telecast was the most-watched English-language airing for a soccer match, according to preliminary Nielsen data. Read the whole story
by Joe Mandese
Nielsen this week informed clients it has put its MRC accreditation for its Nielsen Audio diary service on hiatus for six months while it … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Could collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - … Read the whole story