Telemundo leads all networks with a media value of $41.7 million for promo spots, according to iSpot.tv estimates. The network's World Cup has soared … Read the whole story

The partner program - intended to help advertisers discover measurement partners deemed trustworthy by Pinterest - is backed by tvScientific, a performance ad platform … Read the whole story

"The veneer of legal process applied over the Commission's retaliation against speech disfavored by this administration is so thin that it is nearly invisible," … Read the whole story

Along with the research, the WFA is issuing a new handbook designed to help marketers better understand how to get the most out of … Read the whole story

Netflix needs to learn the lesson older TV companies always understood: how building repeatable behaviors among viewers could build long-term loyalty. Read the whole story

The IAB says measurement standards need a reset that considers video-consumption elements such as sound quality, "skip-enabled" functions and the type of ad formats … Read the whole story

A Google Ads metric that predicts the long-term revenue impact of top-of-funnel campaigns connects early actions like brand searches to expected future sales. When … Read the whole story

Actually, that answer comes from the securities team at NewStreet Research, which capped off a series on OpenAI ad scenarios with that remarkably bullish … Read the whole story