Disney said Super Bowl ad sales came from one of the "broadest advertiser and category mixes in Super Bowl history," with nine brands in … Read the whole story

Paramount Skydance says it had the strongest upfront ad results since the CBS-Viacom merger. The company posted a 9% decline in total ad revenue … Read the whole story

Pre-tax profits jumped more than 80% - largely the result of cost cuts - while reported revenue fell 6.2%. The firm downgraded its organic … Read the whole story

Open programmatic streaming ad buys are roughly 18% to 19% ($6 billion to $7.5 billion) of overall CTV ad spend - around $33.1 billion … Read the whole story

Where are the budget shifts coming from for video podcasts? Most likely, programs including cable TV news networks, late-night talk shows or even syndication … Read the whole story