TVBlog
by Adam Buckman, Featured Columnist
The participants represent four demographic groups pairing up in various combinations - Gen Zers, millennials, Gen Xers and baby boomers. Read the whole story
by Wayne Friedman
Overall, WBD saw 17% domestic linear audience declines for all its linear TV networks. Streaming advertising grew 9% to $306 million. Read the whole story
by Tanya Gazdik
At launch, short-form videos from participating creators who opt in to the program will live on both TikTok and in Verts on Disney. Read the whole story
by Wendy Davis
"This case involves an unusually brazen group boycott," Musk's X Corp. argues in a bid to reinstate antitrust claims against 10 advertisers. Read the whole story
by Rob Williams
Mobile web display accounted for 45% of all open web impressions, but generated 55% of brand suitability failures. Read the whole story
by Fern Siegel
His charge is overseeing an integrated media measurement approach. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Disney-Hearst's $1.2 billion deal begs the question: what is next for A+E? Are more streaming and digital deals the answer? It may be a … Read the whole story
COMMENTARY
by Joe Mandese
It's been nearly three years since Musk sat onstage and told the ad industry to "go [expletive deleted] yourself." Just-released SpaceX data reveals he … Read the whole story