Streaming rocketed 30% to $17.2 billion from the year before, with cable sinking 7% to $8.0 billion and broadcast TV networks down 5% to … Read the whole story

"The World Cup dominated automaker media buys for July, but the data also highlights untapped opportunities," iSpot.tv's Stuart Schwartzapfel says. Read the whole story

Nearly a quarter of streaming subscribers say they're experiencing subscription fatigue. Read the whole story

The enhancements are designed to reduce privacy risk, promote industry-wide consistency, improve interoperability and support regulatory compliance. Read the whole story

Creators who sign up for YouTube's Partner Program will soon have to meet higher eligibility standards to start earning money from ads and subscriptions … Read the whole story

Paramount Skydance and its streaming service Pluto TV are urging a judge to throw out a lawsuit by parents who allege the companies wrongly … Read the whole story

AWS recently made a deal with WBD to expand their partnership for agentic AI-based ad technology, which creates an entirely new architecture on core … Read the whole story