FY 2018 Podcast Ad Revenue Study

  • FY 2018 results are comprised of self-reported data from 22 companies that generate revenue from podcast advertising in the US, versus 19 companies in 2017.

  • Self-reported year-over-year revenue increased 34% in 2018, fromFY 2017’s self-reported revenue of $257.4 million.

  • Total market year-over-year revenue estimate increased 53% in2018, from FY 2017’s total market estimate of $313.9 million.

  • Total market year-over-year revenue is estimated to grow by 42% in2019, from FY 2018’s total market estimate of $313.9 million.