Economic Doubts Are Biggest Challenge For Financial Publishers

Financial publishers and other affiliates to marketers of financial services are concerned about economic conditions, according to survey results in a report from affiliate marketing platform Fintel Connect.

A third (33%) of respondents in the United States cited economic uncertainty as a top concern, making it a slightly bigger problem than changes to search engine algorithms (29%), which can make a major difference in how their content is discovered online. Regulatory changes, budgets, competition and regulatory compliance were less of a concern to the publishers that responded to the survey.