Video Ads Are More Likely To Irritate Cord Cutters

About half of U.S. adults (48%) said their opinion of a product or service was negatively influenced by at least one TV or video ad in the past six months, according to a survery results from researcher CivicScience.

Cord cutters are more likely than the general population to form a negative opinion of a brand after seeing a video ad. Fifty-five percent of streamers said at least one ad changed their opinion of a product or service in a negative way, including 25% who said “many” ads had a negative impact, CivicScience said.