Executives Foresee AI's Positive Effect On Brands

The growing adoption of artificial intelligence, including generative AI applications such as ChatGPT, by organizations has raised ethical concerns among executives from organizations of all sizes. These worries are more than outweighed by the positive effects of the technology, including improvement to brand reputation, a survey by consulting firm Deloitte indicates.

Three quarters of respondents said AI will positively affect brand reputation, making it the second-most cited benefit after supply-chain responsibilities such as ethical sourcing, the survey found.

“When it comes to AI development and deployment, balancing innovation and regulation emerged as a top priority,” according to Deloitte.