Media Executives See Value From Investments In Generative AI
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Generative artificial intelligence, the technology that powers popular apps such as ChatGPT and that also is revolutionizing internet search, is quickly being adopted by technology, media and telecommunications companies. About three quarters (72%) of senior executives in these industries said they’re increasing their investment in Generative AI because of the strong value the technology has delivered to them, according to a study by consulting firm Deloitte.
