Brand Safety Playbook


Many forms of fraud and piracy are driven by criminals who use the digital supply chain to trick consumers into interactions that earn those criminals money. Criminals can then use that money to fund illicit activities around the world—many of them violations of human rights and personal safety, if not plainly offensive content: bad for people, and bad for business.

Brand safety is an industry endeavor.Because bad actors will always findways to game the system, we must all be vigilant in our quest to manage brand safety as stringently as we can.