Mobile Game Ads Face Challenge In Proving User Attention
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Advertising is a significant source of revenue for mobile games, but game publishers face significant competition from other media outlets for the attention of gamers, according to a report from consulting firm Bain.
“Sixty-seven percent of game players say that they often consume other media while gaming,” the report said. “This is likely to make it more difficult to maintain high advertising rates, as advertisers may require proof of attention, rather than just reach.”
“Sixty-seven percent of game players say that they often consume other media while gaming,” the report said. “This is likely to make it more difficult to maintain high advertising rates, as advertisers may require proof of attention, rather than just reach.”
