Consumers See AI Helping With Online Content, Shopping Advice
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As consumers become more aware of the advantages and disadvantages of artificial intelligence, they are forming opinions about the technology’s ability to help them with online information, a survey from Bentley and University and Gallup indicates. The results were part of a report about the role of business in society.
More than a third (38%) of people said AI performs better than humans at customizing the content they see online, compared with 32% who said the technology performs worse than people. The remaining 30% of respondents said AI and humans perform the same at customizing content.
