Labor Day weekend is typically an occasion for brands and retailers to tout discounts and other kinds of deals for shoppers. Nearly a quarter of U.S. adults with definite weekend plans intend to shop the sales (23%), an increase from 17% in 2023 and 16% in 2022, accoding to researcher Civic Science.
Those consumers are most interested in buying apparel (30%), followed by electronics and tech (22%) and furniture, mattresses or home goods (17%), the survey data show.