Consumers Plan To Use AI Tools For Holiday Shopping
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About two out of five U.S. consumers said they plan to use artificial intelligence for holiday planning as they prepare to shop, a survey last month by advertising agency Dentsu found.
Eighty-three percent of those users said they trust the technology more than their friends and family for gift recommendations. That said, about a third of consumers would feel disappointed if their gift came from AI.
Eighty-three percent of those users said they trust the technology more than their friends and family for gift recommendations. That said, about a third of consumers would feel disappointed if their gift came from AI.
