Younger Consumers Prioritize Holiday Spending On Experiences
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Younger consumers as a group have been the heaviest users of social media, making the sharing of experiences through apps an integral part of their personal and professional relationships. With mantras such as “you only live once” inspiring the “fear of missing out,” millennials and Gen Z are more likely than older groups to prioritize experiences in their holiday spending plans, a study suggests.
More than a third of millennials will spend at least half of their holiday budgets on experiences, compared with only 16% for Gen X and 9% for baby boomers, according to survey findings from advertising agency Dentsu.
More than a third of millennials will spend at least half of their holiday budgets on experiences, compared with only 16% for Gen X and 9% for baby boomers, according to survey findings from advertising agency Dentsu.
